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Why Google needs Orkut?

Thursday, September 28, 2006 1 comment

Ever pondered over this question? In fact i thought Google had already managed to reach out to millions of people all over the globe. But Google being the company that it is, has always come up with very innovative solutions to increase this very reach – i’ll say surf its way into peoples hearts :).

Orkut is a step in this very direction. As of now even though millions of users “google it out”, usually the users are not registered on their site, which essentially means that they do not have sufficient information about the users, their likes and dislikes. Google is hoping to cover this ground with a social networking site like orkut, where they can collect a lot of personal information from the user.

Like Jeremy puts it on his blog – “Rather than try to convince users to start “registering” for Google, why not piggyback on one of the most viral fads going around: a social network application? And, for added effect, make it an invite only system so that you feel special once you’re invited.”

The kind of demographic information that they might be able to collect could be really vital for their marketing folks, and help them in planning and strategizing their future solutions and of course where to position them. Its tempting if you are a marketing guy ;). Something that you would have had to spend a lot on, has been brought directly to your table, without much of an effort.

But the sad part is that not many companies/countries are encouraging “orkutting” these days, many companies have recently blocked access to orkut. Guess Google would have to do something about this, otherwise i am afraid, they are going to lose out on a lot of important information ;).

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Categories: Google

WikiMapia

Saturday, July 15, 2006 Leave a comment

WikiMapia is a project to describe the whole planet Earth. Just move the map to find interesting places, click on rectangles. To add an interesting place or object use Add New link on the right hand side menu bar. Wikimapia was created by Alexandre Koriakine and Evgeniy Saveliev, inspired by Google maps and Wikipedia. Go ahead and tag your favourite places – your office, your home, your favourite restaurant etc. 🙂

Check out WikiMapia

Categories: Google

Google Notebook

Saturday, July 8, 2006 2 comments

I checked out Google Notebook today. Whatever google comes up with these days, is going to be very useful and different. This application is no different. You can think of this application as an online scrap/note book in which you can take down notes as and when you are surfing on the web. In fact, there is a firefox plugin also available that can be downloaded and installed. This plugin gives us the option to select a text, right click on it and add it to the online notebook. Cool isn’t it?

Google Notebook makes web research of all kinds – from planning a vacation to researching a school paper to buying a car – easier and more efficient by enabling you to clip and gather information even while you’re browsing the web.

And since Google Notebook lives in your browser, you won’t be left with a scattered collection of notes, Word docs, and browser bookmarks to sort through; all your web findings will be gathering into one organized, easy accessible location that you can access from any computer.

Check Out Google Notebook

Categories: Google

The Technology behind Google’s great results

Sunday, April 2, 2006 1 comment

I dont know whether you have read this article before, but if you have not, let me just tell you that you are going to miss some important information if you are not going to read this article.

Read: http://www.google.com/technology/pigeonrank.html

Categories: Google